Absolut book : The Absolut Vodka advertising story
By
Richard W. Lewis
Periodical
0
Serial
1906
Publisher
Journey Editions, Boston
Description
274
ISBN / ISSN No.
1885203292
Subject
1. Advertising -- Alcoholic beverages; 2. Vodka industry -- Sweden -- History; 3. Absolut Vodka Company.
Summay
The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is
Keyword
Vodka Company, Absolut's advertising agency.
DDC Classification No.
659.196635
Accession No.
1906
Shelving location
62
Category
Advertising and Public Relation