Absolut sequel : The absolut advertising story continues
By
Richard W. Lewis
Periodical
0
Serial
11922
Publisher
Periplus, North Clarendon
Description
263
ISBN / ISSN No.
0794603319
Subject
1. Advertising -- Alcoholic beverages; 2. Vodka industry -- Sweden -- History; 3. Absolut Vodka Company.
Summay
Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut
Keyword
Vodka Company, Absolut's advertising agency.
DDC Classification No.
659.196635
Accession No.
11922
Shelving location
62
Category
Advertising and Public Relation